What is Flow?

Introduction In television programming, flow is how channels and networks try to hold their audience from programme to programme, or from one segment of a programme to another. Thus, it is the ‘flow’ of television material from one element to the next. Academic Input on Production and Purpose The term is also significant in television… Read More

What is Stacking?

Introduction Stacking is a technique used to develop audience flow by grouping together shows with similar appeals to ‘sweep’ the viewer along from one show to the next. Stacking is a scheduling strategy. Background When a station or network schedules a number of programmes consecutively that have a similar demographic appeal, this is referred to… Read More