What is Block Programming?

Introduction Block programming is the arrangement of programmes on radio or television so that those of a particular genre, theme, or target audience are grouped together. Block programming is a scheduling strategy. What Does It Involve? Block programming involves scheduling a series of related shows which are likely to attract and hold a given audience… Read More

What is Broadcast Programming?

Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More