What is Bridging?

Introduction Bridging is the practice of discouraging the audience from changing channels during the ‘junctions’ between specific programmes. This can be done, primarily, by airing promos for the next programme near the end of the preceding programme, such as during its credits. Bridging is a scheduling strategy. What is the Purpose of Bridging? The host… Read More

What is Broadcast Programming?

Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More