Introduction In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television programme appropriate for that time period is aired. Television programmes are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Dayparting… Read More
What is Broadcast Programming?
Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More