What is a Time Slot?

Introduction A show’s time slot or place in the schedule could be crucial to its success or failure (see tentpoling). Time slot is a scheduling strategy. What is the Purpose of a Time Slot? A time slot can affect a programme’s overall audience; generally, earlier prime time slots have a stronger appeal towards younger audiences… Read More

What is Dayparting?

Introduction In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television programme appropriate for that time period is aired. Television programmes are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Dayparting… Read More