Introduction In broadcast programming, a hot switch or hotswitching is where the ending of one television show leads directly into the start of the show in the next time slot without a television commercial break. Hotswitching is a scheduling strategy. Background The concept is used to reduce the chances that people will switch to another… Read More
What is Broadcast Programming?
Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More