What is Season Splitting?

Introduction Season splitting is the practice of broadcasting one season of a series in two parts, with a scheduled break in between. It is also known as split television season. Season splitting is a scheduling strategy. Why Utilise Season Splitting? This allows for the second half of the season to be programmed strategically and separately… Read More

What is Broadcast Programming?

Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More