What is Stacking?

Introduction Stacking is a technique used to develop audience flow by grouping together shows with similar appeals to ‘sweep’ the viewer along from one show to the next. Stacking is a scheduling strategy. Background When a station or network schedules a number of programmes consecutively that have a similar demographic appeal, this is referred to… Read More

What is Broadcast Programming?

Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More