What is a Four-Quadrant Movie?

Introduction In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic ‘quadrants’ of the moviegoing audience: both male and female, and both over- and under-25s (see below). In general, films are aimed (to at least) two such quadrants, and most tent-pole films are four-quadrant movies. A film’s budget… Read More

What is a Time Slot?

Introduction A show’s time slot or place in the schedule could be crucial to its success or failure (see tentpoling). Time slot is a scheduling strategy. What is the Purpose of a Time Slot? A time slot can affect a programme’s overall audience; generally, earlier prime time slots have a stronger appeal towards younger audiences… Read More

What is Tentpoling?

Introduction In broadcast programming and motion pictures, a tent-pole or tentpole is a programme or film that supports the financial performance of a film studio or television network. It is an analogy for the way a strong central pole provides a stable structure to a tent. A tent-pole film may be expected to support the… Read More

What is Hammocking?

Introduction Hammocking is a technique used in broadcast programming whereby an unpopular television programme is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. This is especially used for new shows. Public broadcasting also uses this as a… Read More

What is Broadcast Programming?

Introduction Broadcast programming is the practice of organising and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with… Read More