In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic ‘quadrants’ of the moviegoing audience: both male and female, and both over- and under-25s (see below).
In general, films are aimed (to at least) two such quadrants, and most tent-pole films are four-quadrant movies.
A film’s budget is often correlated to the number of quadrants the film is expected to reach, and movies are rarely produced if not focused on at least two quadrants.
Although four-quadrant movies are generally family-friendly, this is not a requirement. Some other genres meeting this may be romantic (such as Titanic and Meet the Parents) or horror films, or be crowd-pleasing in nature, such as high-profile action films or adaptations of popular novels.
Four-quadrant movies often have both adult and child protagonists.
They are often built on a ‘high-concept’ premise with well-delineated heroes and villains, with emotion, action and danger present in the story.
The Four Quadrants