The Toys That Made Us (2018): S02E04 – Hello Kitty


The Toys That Made Us is an American documentary web television series created by Brian Volk-Weiss.


After leaving his job in the government, Japanese bureaucrat Shintaro Tsuji formed a toy and gift company in 1960 that would later be known as Sanrio. The company had success producing merchandise for popular manga such as Anpanman before purchasing the license for Peanuts. But after being fed up with paying royalties to Charles M. Schulz, Sanrio decided to create their own characters. In 1974, Tsuji and designer Yuko Shimizu worked on a cat-based character that eventually became Hello Kitty. Since her debut, Hello Kitty has become not only the best–selling girl’s toy in Japan, but also a pop culture icon for all ages worldwide, earning at least US$5 billion a year.

Special Guest: Paris Hilton.

The Toys That Made Us Series

You can find a full index and overview of The Toys That Made Us here.

Production & Filming Details

  • Creator(s): Brian Volk-Weiss.
  • Narrator(s): Donald Ian Black.
  • Director(s): Brian Volk-Weiss and Tom Stern.
  • Producer(s): Brian Vol-Weiss, Tom Stern, Cisco Henson, Anne Carkeet, and Edwin Zane.
  • Writer(s): Nicholas Ferrell and Benjamin J. Frost.
  • Cinematography: Samuel Brownfield.
  • Editor(s): Benjamin J. Frost, James Anderson, Dan Cerny, Nick Ferrell, Dan Cotter, and Doug Nolan
  • Production: The Nacelle Company.
  • Distributor(s): Netflix.
  • Release Date: 25 May 2018.
  • Running Time: 43-51 minutes.
  • Country: US.
  • Language: English.

Video Link

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