Toy Empire: The British Force Behind Star Wars Toys (2019)


Star Wars superfan David Whiteley celebrates the unlikely toy heroes of the 1970’s.


Toy manufacturer Palitoy, based in Coalville, Leicestershire, was chosen to make toys for the new Star Wars movie in the UK. The company was already successful with Action Man and Tiny Tears, but Star Wars toys were about to become the must-have toys of a generation and would propel them into hyperspace…

It was an unexpected success at a time when toys from films did not sell well. Rich archive brings the nostalgia of the 1970’s back to our screens as David Whiteley meets the men and women who made it happen against all the odds, and the enthusiasts whose pocket money toys now fetch eye-watering sums.

Toy Empire: The British Force Behind Star Wars Toys tells the success story of the toys that would change the way movies were marketed forever.

Star Wars Series

Production & Filming Details

  • Presenter(s): David Wheatley.
  • Director(s): Matt Wildash.
  • Producer(s): Diana Hare.
  • Distributor(s): BBC Four.
  • Release Date: 16 December 2019.
  • Running Time: 30 minutes.
  • Country: US.
  • Language: English.

Video Link

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.